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Odlo, partner of the Biathlon Annecy – Le Grand-Bornand Organising Committee in , presents its ” Nordic like never before ” Collection

Odlo, the Swiss-based performance apparel brand, presents its completely redesigned Nordic Autumn-Winter 2024 collection, purposefully designed to meet the demands of Nordic skiing. As the official partner of the event’s organizing committee, Odlo also equips the staff and volunteers, enabling them to operate in the best possible conditions.

Inspired by its Norwegian roots and feedback from its ambassadors, including Martin Fourcade, the range focuses on comfort and performance for cross-country skiing, while delivering a striking new look for Nordic sports.

Legendary Olympian and Odlo ambassador Martin Fourcade, has been the face of the brands new ” There’s More Out There ” campaign since its launch at the beginning of the year. The former biathlete, now passionate about nature, shares his new approach to sport: “I no longer race. Not against the clock, not against myself, nor against others. I want something different.” This message perfectly embodies the brand’s philosophy, combining performance and the joy of adventure.

The pieces in the collection are designed to withstand extreme conditions while offering great freedom of movement. The Zeroweight X-Warm jacket, made from recycled softshell fabric, ensures breathability and insulation for cold weather. It features ventilation zones and an adjustable fit for optimal comfort.

The Zeroweight Pro Warm anorak, inspired by running jackets but adapted for the XC skiier, protects against the wind and offers a functional design with a hood and practical pockets

The Zeroweight Pro Performance Wool hybrid jacket combines merino wool and recycled softshell for optimal comfort. Martin Fourcade, who contributed to its design, describes it as a “unique combination of waterproof and breathable materials.”

Finally, the Zeroweight Pro Performance Wool and Zeroweight X-Warm cross-country ski tights and pants combine wool and softshell for warmth and mobility, while offering reflective details for better visibility.

Odlo’s new ” Nordic like never before “ pieces team up perfectly with the brand’s reknowned base layers, delivering the ultimate in comfort and function to heighten every Nordic experience.

Photos : ©KOTTERSTEGER